2024, Vol. 5, Issue 1, Part G
Impact of Neo-Freudian Theory on buyer behaviour
Author(s): Dr. Vidya Hattangadi
Abstract: The Neo-Freudian Theory highlights the influence of culture on personality. Cultural norms and values shape our beliefs and attitudes, which, in turn, influences consumer behavior. A product or advertisement that aligns with cultural values is more likely to resonate with consumers. Consumers’ reaction to the market and products that reflect individual personality. People purchase products that match their traits and tailoring marketing content by studying consumers’ personalities can increases engagement and conversion. It can help build a deeper connection and a better understanding of the target market.
Pages: 556-560 | Views: 56 | Downloads: 38
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How to cite this article:
Dr. Vidya Hattangadi. Impact of Neo-Freudian Theory on buyer behaviour. Asian J Manage Commerce 2024;5(1):556-560.
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