2024, Vol. 5, Issue 2, Part A
Forecasting the future of cloud kitchen in the Indian restaurant industry and their impact on consumer decision making
Author(s): Ritisha Sharma and Dr. Vijay Kumar
Abstract: Like many parts of the world, the restaurant industry in India is experiencing a significant transformation with the rise of cloud kitchens. These virtual restaurants, which operate primarily for food delivery rather than dine-in experiences, have gained traction due to several factors. The convenience of online platforms and the growing demand for quick, hassle-free food options have fueled the success of cloud kitchens across the country. Utilizing secondary data sources, the study delves into the evolving role of cloud kitchens, which are increasingly shaping the culinary landscape through innovative business models and technological integration. As consumers increasingly prioritize convenience and digital engagement, cloud kitchens have emerged as a pivotal solution, leveraging online platforms for streamlined operations and enhanced customer experiences. The findings underscore the transformative effects of cloud kitchens, which optimize efficiency and expand market reach by eliminating traditional dining constraints. By capitalizing on delivery platform technologies and social media integration, cloud kitchens cater to shifting consumer behaviors and preferences, driving significant changes in how food is prepared, ordered, and delivered. In conclusion, this research illuminates the pivotal role of cloud kitchens in the future of the Indian restaurant industry, emphasizing their potential to reshape consumer dining habits and redefine operational norms through continuous innovation and technological advancement.
Pages: 21-25 | Views: 84 | Downloads: 51
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How to cite this article:
Ritisha Sharma, Dr. Vijay Kumar. Forecasting the future of cloud kitchen in the Indian restaurant industry and their impact on consumer decision making. Asian J Manage Commerce 2024;5(2):21-25.
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