2024, Vol. 5, Issue 2, Part A
Enhancing users’ adoption of sports brand applications: An Integrated ISSM-TAM Approach
Author(s): Phung Thi Thu Thuy, Le Quang Trang and Le Vo Song Huong
Abstract: Given the rapid growth of the digital fitness market and the increasing reliance on mobile applications for health and sports activities, understanding the factors that drive consumer adoption of sports brand applications is crucial. Focusing on sports apps can help businesses enhance user engagement, improve customer satisfaction, and ultimately achieve competitive advantage in a highly dynamic industry. This study explores the factors driving consumer adoption of sports brand applications by integrating the Information System Success Model with the Technology Acceptance Model. Using a quantitative approach, this study collected and analyzed 235 survey responses from users of sports brand apps, employing Smart PLS 3.0 software for data analysis. The research findings underscore the importance of information quality, system quality, self-efficacy, perceived ease of use, and perceived usefulness in influencing user perceptions and intentions, providing valuable insights for enhancing user experience and adoption of sports brand applications.
DOI: 10.22271/27084515.2024.v5.i2a.337
Pages: 51-57 | Views: 21 | Downloads: 13
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How to cite this article:
Phung Thi Thu Thuy, Le Quang Trang, Le Vo Song Huong. Enhancing users’ adoption of sports brand applications: An Integrated ISSM-TAM Approach. Asian J Manage Commerce 2024;5(2):51-57. DOI: 10.22271/27084515.2024.v5.i2a.337
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